Note: a version of blog post was originally shared during the 2019 launch via my Thursdays at the Table newsletter where I share all of my best content every week! In honor of the PowerSheets 2019 Launch this week, I wanted to highlight one of my TatT audience’s most loved newsletters. To join the weekly […]

First, let’s start with the question: “What are tripwire products?” A tripwire product is a low priced product or offer that gives people the opportunity to buy without forking over large sums of money. Usually under $50, tripwire products start the customer relationship journey (and sets them on the road for future potential purchasing). Tripwires are […]

What’s in an elevator pitch? We’ve all heard about the need for an elevator pitch. You’ve got 60 seconds in an elevator with someone. (side note: has anyone reading this actually ever pitched someone in an elevator? I haven’t… but now I kind of want to. Been thinking about that. Anyway, I digress.) They ask what […]

Launching can be intimidating. A billion to do’s, a list a mile long, and endless deadlines. There’s no doubt about it it can be scary… but I actually think that people make it out to be worse than it really is. We build up launches in our head as the be all end all, when […]

Let’s just set the record straight here, friends. No longer are iPhone selfies acceptable offerings for your professional headshot. Nor is a poorly lit photo where you’re wearing a t-shirt from 10 years ago. Agreed? Agreed. Ok, so with that being said, let’s talk about what that means. Quality branded imagery can make all the difference […]

Does the blinking cursor have your palms sweating reminiscent of your middle school dance days? I’m here today with my number 1 writing tip to get you writing like you speak & connecting with your ideal client quickly. You ready? See… I know this girl. LET’S CALL HER “M.” Like many of my friendships in […]

MY LIFE IS PRETTY BORING. Most days I sit at a computer for 10+ hours clacking away at emails, doing coaching sessions, & editing images. On the rare occasion I’m out and about shooting or meeting with clients in person. And even rarer I’m adventuring somewhere amazing. THOSE DAYS: CONTENT CREATION IS EASY. But what about […]

I recently finished reading Robert Cialdini’s Influence diving into the 6 factors of influence & the psychology of selling. My girl, Megan Martin, recommended it, so I knew in an instant it would be worth a look. These were always things I generally knew about… but never knew they had an actual ​name​. After blowing my mind… […]

You’re sitting staring at the computer… cursor blinking… while you wait for one single lighting bolt of profound inspiration… But then motivation falters & distraction sneaks on in… Your mind starts to wander… AND WHAT DO YOU DO? If you’re anything like every other average American (ahem… yep, you probably are… let’s be honest)… you […]

FACEBOOK IS GOOD FOR A COUPLE THINGS. 1. Viral videos of precious tiny animals. Puppies preferred. 2. Stalking your childhood friend’s wedding photos the minute that last name change pops up. 3. And the random mind-blowing, inspirational video that nearly brings you to tears. You know the kind… Usually someone’s life-changing story from The Voice […]