Communications

Today’s guest blog post is from another dear friend, fellow co-leader at our annual conference, The Mastermind Retreat, hedgehog mama, and expert in viral content – Callie Lindsey, of Callie Lindsey Photography. We’ve always joked about how Callie has a knack for creating contagious content – from her hedgehog fame (you’ll learn more about this below!) to […]

Feb 6, 2019

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I actually really LIKE emails. When I worked at the PR agency, people always came to me for email tips on how to manage their inbox, reach inbox zero, & actually get results from the emails they were sending. I mean, my inbox sometimes can feel like a death trap, sure, but overall, I really […]

Jan 30, 2019

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All hail the queen! “Content is king” they say, or in my case, “queen,” because I believe wholeheartedly that content is the way to your audience’s heart. Content makes things relevant, inspirational, and accessible… and makes selling a breeze. But what happens when you’re down to last tick of the clock with no content to share? Inspiration goes […]

Jan 16, 2019

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There were a few things I really struggled with in the whole baby prep process. Sure, the normal stuff like first trimester yuck, but the main recurring theme was related to DECISIONS. So many decisions… especially in the baby registry phase. A friend explained baby registries to me this way: you’re making a wish list […]

Dec 4, 2018

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We’ve all heard about the (in)famous elevator pitch. And for many of us when we think about pitching… we think simultaneously: “salesy” “skeezy” or “scammy.” But I promise it doesn’t have to be that way. In fact, I personally love pitching. It feels natural… and not because I trained at the Used Car Salesman Academy […]

Nov 28, 2018

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Last week I shared about planning for maternity leave (or a sabbatical) as a creative entrepreneur. The post featured 11 things I did in advance to prepare to take a 3-4 month maternity leave with my first baby boy (who could be here any day now!). But one of the key elements to that planning was […]

Nov 14, 2018

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There are two #goals that seem to be floating around in the creative industry. The coveted “6-figure business” status (and lately, multi-6-figure business, it seems) and to be known as an educator & speaker. First: let me start by saying a couple things: You don’t have to have those goals on your Powersheets in order […]

Oct 31, 2018

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Note: a version of blog post was originally shared during the 2019 launch via my Thursdays at the Table newsletter where I share all of my best content every week! In honor of the PowerSheets 2019 Launch this week, I wanted to highlight one of my TatT audience’s most loved newsletters. To join the weekly […]

Oct 24, 2018

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First, let’s start with the question: “What are tripwire products?” A tripwire product is a low priced product or offer that gives people the opportunity to buy without forking over large sums of money. Usually under $50, tripwire products start the customer relationship journey (and sets them on the road for future potential purchasing). Tripwires are […]

Oct 3, 2018

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What’s in an elevator pitch? We’ve all heard about the need for an elevator pitch. You’ve got 60 seconds in an elevator with someone. (side note: has anyone reading this actually ever pitched someone in an elevator? I haven’t… but now I kind of want to. Been thinking about that. Anyway, I digress.) They ask what […]

Sep 12, 2018

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