Communications

There were a few things I really struggled with in the whole baby prep process. Sure, the normal stuff like first trimester yuck, but the main recurring theme was related to DECISIONS. So many decisions… especially in the baby registry phase. A friend explained baby registries to me this way: you’re making a wish list […]

Dec 4, 2018

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We’ve all heard about the (in)famous elevator pitch. And for many of us when we think about pitching… we think simultaneously: “salesy” “skeezy” or “scammy.” But I promise it doesn’t have to be that way. In fact, I personally love pitching. It feels natural… and not because I trained at the Used Car Salesman Academy […]

Nov 28, 2018

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Last week I shared about planning for maternity leave (or a sabbatical) as a creative entrepreneur. The post featured 11 things I did in advance to prepare to take a 3-4 month maternity leave with my first baby boy (who could be here any day now!). But one of the key elements to that planning was […]

Nov 14, 2018

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There are two #goals that seem to be floating around in the creative industry. The coveted “6-figure business” status (and lately, multi-6-figure business, it seems) and to be known as an educator & speaker. First: let me start by saying a couple things: You don’t have to have those goals on your Powersheets in order […]

Oct 31, 2018

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Note: a version of blog post was originally shared during the 2019 launch via my Thursdays at the Table newsletter where I share all of my best content every week! In honor of the PowerSheets 2019 Launch this week, I wanted to highlight one of my TatT audience’s most loved newsletters. To join the weekly […]

Oct 24, 2018

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First, let’s start with the question: “What are tripwire products?” A tripwire product is a low priced product or offer that gives people the opportunity to buy without forking over large sums of money. Usually under $50, tripwire products start the customer relationship journey (and sets them on the road for future potential purchasing). Tripwires are […]

Oct 3, 2018

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What’s in an elevator pitch? We’ve all heard about the need for an elevator pitch. You’ve got 60 seconds in an elevator with someone. (side note: has anyone reading this actually ever pitched someone in an elevator? I haven’t… but now I kind of want to. Been thinking about that. Anyway, I digress.) They ask what […]

Sep 12, 2018

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Launching can be intimidating. A billion to do’s, a list a mile long, and endless deadlines. There’s no doubt about it it can be scary… but I actually think that people make it out to be worse than it really is. We build up launches in our head as the be all end all, when […]

Aug 29, 2018

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Let’s just set the record straight here, friends. No longer are iPhone selfies acceptable offerings for your professional headshot. Nor is a poorly lit photo where you’re wearing a t-shirt from 10 years ago. Agreed? Agreed. Ok, so with that being said, let’s talk about what that means. Quality branded imagery can make all the difference […]

Aug 22, 2018

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Does the blinking cursor have your palms sweating reminiscent of your middle school dance days? I’m here today with my number 1 writing tip to get you writing like you speak & connecting with your ideal client quickly. You ready? See… I know this girl. LET’S CALL HER “M.” Like many of my friendships in […]

May 2, 2018

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